First impressions count! so it’s important to make sure your property looks its best from the moment it goes onto the market for sale.

And that doesn’t just mean a clean and tidy interior, it means ensuring the exterior is as presentable and attractive as you can make it, because many people will often drive past to check the property for the first time before deciding whether to inspect it on an open day.

From fresh coffee brewing or oven baked cookies on open days, to little touches like fresh flowers, there’s no shortage of ways to present your property in its best light.

As part of our service, George Real Estate will offer you a comprehensive guide to preparing and presenting your home for sale in a way which will achieve a standout first impression, and therefore help in receiving the best possible sale price for your property.

Presentation is key
You don’t have to spend a great deal of time or money to make sure your home looks its best. A fresh coat of paint, well-tended gardens, minor repairs, professional cleaning and de-cluttering will make a big difference to a buyers first impression.

Professional styling
This can be particularly beneficial for vacant properties to make them appear homelier and more functional. Also recommended for furnished homes, sometimes a few extra pieces added or removed, can make subtle yet important improvements to the presentation of your home.

Method of sale
Private treaty, Auction and Sale by Closing date are the three main options, and each has its advantages for certain properties and in certain markets. Your agent will recommend a sales method they feel is most conducive to achieving the highest possible price for your property. Another method gaining in popularity is the Off-Market sale. It’s a process (usually 2 weeks) that we run prior to the marketing campaign, targeting what we feel are suitable qualified buyers in our professional network.

Pricing

Visit comparable property auctions in your immediate area to see what homes are selling for. You can also find a lot of information online, including Auction results. Price your home reasonably, don’t be tempted to overprice it. A property that is priced reasonably always sells quicker and for a higher price than a property that is overpriced. Remember, more often than not, your property is on the market in competition, not isolation. Astute and knowledgeable buyers will simply bypass over priced properties in their searches. Don’t hamstring yourself by stopping buyers from viewing your home because of price.

Marketing

Don’t be fooled, there is no such thing as a one size fits all model of marketing Real Estate. A quality marketing campaign will vary based on the following variables: the area, the type of property, the target market(s) amongst other important factors. We offer tailored and specific marketing campaigns that incorporate some or all of the following platforms: internet portals, print media, targeted social media, Sale boards and good old-fashioned networking.